ABOUT US
Executive Summary
Unorthodox Group is a Pan-African and Global Sports, Media & Communications Group, connecting brands, athletes, governments, and communities through sustainable partnerships and innovative strategies. With two core subsidiaries – Unorthodox Communications and Unorthodox Sport – the Group delivers integrated solutions across strategic communications, athlete management, sponsorship advisory, government consulting, and sports media production. Our vision is to become Africa’s first globally recognised sports and communications powerhouse, scaling into new markets while driving measurable impact across society and the creative economy.
About Us
Founded in Johannesburg, South Africa, Unorthodox Group has evolved into a dynamic holding company with pan-African reach and global ambitions. Through its subsidiaries, the Group has successfully executed communication campaigns across Africa, Europe, and the US, secured over R10 million in commercial contracts, and represented world-class athletes and teams. Unorthodox is positioned to scale globally, leveraging its expertise in governance, strategic partnerships,and innovation.
Sibabalwe Sesmani
Group CEOMs. Sibabalwe Sesmani is the Founder and Managing Director of Unorthodox PR as well as the Group CEO of Unorthodox Group. She is a graduate of the University of Johannesburg, having obtained a Bachelor in Economics and Econometrics. Ms. Sesmani has steered the company into a pan-African business with access to markets and clientele in Southern Africa and West Africa, particularly, Nigeria and Ghana. She has also been nominated in the Africa Youth Awards as the most influential businesswoman in media and has been recognised by Black Management Forum for the Young Woman of the year award.
THE TEAM
Unathi Mangesi
Chief Creative Officer
Sibu Misani
Creative Strategy Lead
Tshepho Rulani Mukwevho
Brand Identity Designer & Creative Director
Christopher Zimbowora
Software developer and IT support professionalVISION & MISSION
Vision: To be Africa’s first globally recognised sports and communications group, bridging the gap between business, government, and the creative economy.
Mission: To deliver sustainable value by empowering athletes, advising corporates and governments, and producing world- class sports media and partnerships.
Group Structure
Unorthodox Group operates as a holding company with two primary subsidiaries:
- Unorthodox Communications (formerly Unorthodox PR) – A global communications and brand advisory firm specialising in strategic PR, ESG communications, and pan-African brand storytelling.
- Unorthodox Sport – A multifaceted sports and entertainment company offeriwng athlete management, sponsorship and partnership advisory, government consulting, investment advisory, and sports content production.
SERVICES
Clients & Partnerships
Our portfolio includes top athletes, sports teams, federations, and leading corporates across Africa and internationally. Partnerships extend to broadcast media, government bodies, and private sector sponsors. Case studies include sponsorship deals for the Netball World Cup, athlete endorsements with global brands, and cross-border PR campaigns.
Impact & Sustainability
Unorthodox integrates social impact and sustainability across its operations, with a focus on athlete empowerment, women in sports, and community development. Our initiatives align with the United Nations Sustainable Development Goals (SDGs), particularly education, gender equality, decent work, and partnerships for the goals.
Leadership & Governance
Unorthodox Group is led by Founder & Group CEO, Sibabalwe Sesmani, a recognised leader in governance, strategic partnerships, and the creative economy. The Group is supported by an experienced executive team and is in the process of establishing a global Advisory Board, ensuring robust governance and investor confidence.
Investor Proposition & Roadmap
Unorthodox Group is uniquely positioned at the intersection of sports, media, and governance. Our diversified revenue model spans athlete management, sponsorship advisory, corporate communications, government consulting, and sports content. The Group has proven market traction and is raising growth capital to expand into Europe, the Middle East, and North America. Our 5-year roadmap includes scaling athlete representation, launching a global sports investment hub, and distributing original sports content across global platforms.
OUR CLIENTS
![Professional Athlete Profile Photo of Lukhanyo Am](/wp-content/themes/unorthodox/assets/images/clients/lukhanyo/lukhanyo.jpg")
Lukhanyo Am
Rugby Player
Lukhanyo Am (born 28 November 1993) is a South African professional rugby union player for the South African national team and the Sharks in Super Rugby. His regular position is centre. Mr. Am formed part of the team that won the Rugby World Cup in 2019
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