ABOUT US
Unorthodox Group is the holding company of two subsidiaries, namely Unorthodox PR and Unorthodox Sport.
Unorthodox PR
Head quartered in Johannesburg, South Africa, Unorthodox PR is a boutique pan-African public and media relations company focused on telling creative, strategic and impactful brand stories. The company services a diverse list of clients, from personalities, to health and lifestyle brands as well as corporate entities and NGOs, among others. Our mission is to deliver messaging through traditional and digital media to audiences across the continent, and we have successfully reached audiences in Southern Africa, Ghana and Nigeria. The main promise to every client is to ensure that messages reach their targeted audiences – whether they be in the macro or micro market.
Unorthodox Sport
Unorthodox Sport is a multifaceted sports management company that assists professional athletes and teams both locally and globally. Unorthodox Sport is poised to fill the gap in sports management – by offering all around services in brand management, talent management, public relations and financial planning services. Through a diverse team of professionals and strategic partnerships, the company is able to ensure that clients, who are in various sporting codes, are successful on and off the field of play.
Sibabalwe Sesmani
Group CEOMs. Sibabalwe Sesmani is the Founder and Managing Director of Unorthodox PR as well as the Group CEO of Unorthodox Group. She is a graduate of the University of Johannesburg, having obtained a Bachelor in Economics and Econometrics. Ms. Sesmani has steered the company into a pan-African business with access to markets and clientele in Southern Africa and West Africa, particularly, Nigeria and Ghana. She has also been nominated in the Africa Youth Awards as the most influential businesswoman in media and has been recognised by Black Management Forum for the Young Woman of the year award.
THE TEAM
Sphiwe Madisa - Nkosi
Social Media Manager
Louie - Vincent Office
Account managerWE'VE WORKED WITH
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